by ROMEU SILVEIRA
|Following the crisis/emptiness we have delved into the last issue, the theme of this issue seemed even more challenging, although easier to be executed. In the first conversations we held about where we wanted to get with this issue, our fashion editor (Luigi Torre) suggested our theme should be DREAMS, since all dreamers of fashion have been long gone. In the meantime, Raf Simons and Hedi Slimanehave occupied key positions in high-end brands (Dior and YSL). Fashion has surprised us and the ways we thought to establish for this issue couldn’t remain the same.The dream of the issue has become exaggeration, which has in turn become simplicity… which turned into new talents _something recurring in the U+MAG universe. It is impossible to talk about dreams without speaking of the people who are coming out now, that’s why our cover is signed by a new photographer, who has never shot any cover to any magazine. As it turned out, he delivered one of the best covers we ever had.
Also in the meantime, we have come to realize that curatorship is something ever more essential to a magazine that exists within the same scenario of tumblr/pinterest. Sort out the good things from the bullshit is fundamental. Maybe that could explain our delay, and also why we decided to come out every two months, and not every single month. For the better or worse, we do not work with an industrial magazine in which content is based upon templates with minor changes. As I have already said here, every issue comes out from zero, it is very similar to sculpting _in the beginning you have only powder and stone, then after months of hardwork you can see details for the first time. I am not saying this magazine is a piece of art, I am only say it is a visual experience _at least, that’s what we dream of.