HOW MUCH IS BRAZIL?
by RENATO DE CARA
Adriana Varejão
In every crisis, there are always people making money and willing to spend it”, said Carmen Melian, the Latin America director of auction house Sotheby’s. “I also believe the great shock has passed. Some people are starting to buy again and the cycle (of buying arts) has begun anew”. Sotheby’s said the art market has been growing in Brazil. Since our currency is weaker than the American dollar, art here is less expensive than overseas. The SP-Arte, managed by the siblings Fernanda e Luis Feitosa, helps impulse the international top 10, with the best curators, the best collectors, the best gallery owners and the most relevant personalities of the world of arts. From the very popular to the very sophisticated, the fair offers a little bit of everything. Even some smaller galleries, such as my very small Mezanino, have the opportunity to show off their artists. We from Mezanino managed to approach great collectors, not to mention the Pinacoteca do Estado de São Paulo which has bought, for two years in a row, works from artist Ulysses Bôscolo and from the young photographer Léo Sombra. But those are details. In São Paulo, the biggest and most chaotic city in Brazil, it seems to me a new gallery is opening every other day… We are eagerly expecting our customers to keep their loyalty… But those are, also, details. In the international art market, made of power players, some Brazilian artists have gained relevance. We must applaud those who, in spite of all difficulties, have never given up their own universes and kept on going. We must applaud the Instituto Inhotim, in Minas Gerais, which hosts a magnificent inventory of artworks and has helped mark our land in the route of the great international must-visit museums. We must applaud Escola São Paulo, where several different courses are offered to a new audience which is interested in learning. Not to mention all the artists and individual initiatives that have shaped thought and, in a way or another, purchases. So why don’t we take a look at our power players?
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Beatriz Milhazes, "O Moderno", 2002
Adriana Varejão, "Parede com Incisões à La Fontana", 2011


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