EDITO #95: BE YOURSELF, BY YOURSELF

by ANDRE RODRIGUES

The word “etiquette” derives from old French. Estiquette.It means “ticket” or “label”. Scholars say it is because court members used to hand out small tickets containing information on how guests should behave in special events, so they would know how to act. And how not to. And that’s what it’s all about: the dos and don’ts. Mainly the don’ts _so others will approve of you. Etiquette is about not doing certain things in front of other people. Especially if these people rank above you. Long story short, etiquette is a game of pretending. When it comes to fashion, that is extra true. When we have a dinner, or say, a party to go to and need to dress up according to a certain standard of fashion, for instance. Does anyone dare breaking the dress code? No, they don’t. Because we all just want to be accepted. We want to belong. And we long for other people’s approval. So we strictly follow all the current times fashion etiquette rules _they will lead us to acceptance. Etiquette is meant to standardize us all, so we all look the same, act the same, are the same. Now, that’s why we at U+MAG want to portray the different. For we are not the same, or do we want to be the same. See why fashion beacons such as Lady Gaga are well-deserving of all the hype? Just like Madonna was in her own time. These people care little about the dos and don’ts, they are there to make a statement, to touch people and make them think. Ultimately, even cause them to change. I am not here saying you should take a shit at the dinner in front of everyone. After all, we all need a little control so we don’t step back into the wild primates we have evolved from. But that’s common sense _not etiquette…

Etiquette is something nobles created so they could collect proof and evidence others ranked below them. If you don’t dress properly, you are a lesser being. The thing is, does it really matter so much? So why don’t you try and act a little more carelessly, a little more independently, a little more regardless of fashion etiquettes, manners and rules? Bend the dress code and don’t be ashamed of wearing your favorite look at any given circumstance. Steer clear of labels and stop doing what trends tells you to: that’s what style is all about _not pretending at all. Be yourself, by yourself.
By ROMEU SILVEIRA / December 24, 2011 / DOCS /
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