EDITO #92: GET REAL

by ROMEU SILVEIRA

“GET REAL”. The quote that can be seen on a billboard at the end of movie Prêt-à-Porter is our starting point in this special fashion issue of U+MAG. On the movie by Robert Altmann, models strut all around
naked at the sound of “Pretty”, by Dolores O’Riordan, as a journalist quits his job live because he cannot understand that which is on the runway is also called fashion. The current market is going through a confusion stage. No one knows exactly where to go to, how to get there, or even why they should do it all.It is all about thinking things over after a tense season. Perhaps the very same madness that took over Altmann’s journalist is the one that has been plaguing designers all
around, for they haven’t quite coped with pressure as of late. The truth is out there, in the real life, outside from the fashion venues.But fashion needs to move on, so we are pointing out here the new and upcoming Brazilian young designers – the ones you should be paying attention to. From London, the collection that was presented by Ivan Curia Nunes in his graduation project at the Central Saint Martins. From Buenos Aires, Naguel Rivero shows the Bandoleiro, an argentinian brand that was created by Gerardo Dubois.

Amidst cancelled appointments and schedules that simply didn’t seem to come across, we managed to unite the highlights (according to our fashion editor Luigi Torre) of the Brazilian fashion season for summer 2012, starring Alicia Kuczman photographed by Hugo Toni. Throughout the creation process of this issue, I totally fell in love with the works of Lygia Clark, an artist that was part of the Tropicália movement in Brazil, a group that shook the world in the 60s
and 70s. In 1968, Lygia said: “We are the presenters. And we are not presenting you with the future, nor with the past. We are presenting you with the here and now”. This summarizes this issue of U+MAG.
By ROMEU SILVEIRA / September 17, 2011 / DOCS /
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