INTRO #85 – TELLING NEW STORIES

by ERIKA PALOMINO

Hearing the word “new” gives me a chill. A good kind of chill. That is why I like fashion. The new was once cast every six months. Now, it cast every six days. Every six minutes. As you read this text something somewhere is changing. That feeling is what drives us. A blouse is a blouse is a blouse. If everything has been done, where is the new in fashion. It is in the way of telling stories. And who is wearing what. And where and, most importantly, how.It is this freshness that permeates the digital experience of U+MAG, a project born from romance and idealism.After all, the new also lies in the eye of the beholder.

By ROMEU SILVEIRA / January 15, 2011 / DOCS /
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